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The Association of Southeast Asian Nations (ASEAN), established in 1967, has evolved into one of the world’s most dynamic regional blocs. Today, ASEAN represents a combined population of over 650 million people and a GDP of approximately US$3 trillion, making it a major economic force in the global landscape. As digitalisation accelerates and regional trade frameworks strengthen integration, ASEAN continues to unlock new opportunities for business growth, innovation, and cros

Micro, Small, and Medium Enterprises (MSMEs) form the foundation of Brunei Darussalam’s private sector, accounting for over 97% of all businesses nationwide. As the country advances toward economic diversification under Wawasan Brunei 2035, MSMEs continue to play a central role in driving employment, innovation, and community development. With ASEAN accelerating its shift toward a more digital and sustainable economy, Brunei’s MSMEs are increasingly well positioned to tap int