

Thursday,
23 July 2026 at 8:15 AM - 5:00 PM
Rizqun International Hotel
Overview
We live in a time where everyone has an opinion. Social media tells us who to blame. Podcasts tell us who's right. Algorithms keep feeding us more of what we already believe. Men are told one story. Women are told another. And somewhere along the way, we've become very good at explaining our struggles, but not always at understanding them.
What if some of the biggest limitations in our lives don’t come from our circumstances, but from the narratives we've accepted as truth?
What if some of the expectations we place on ourselves and others were never questioned?
What if the stories we repeat everyday are quietly shaping the decisions we make, the relationships we build, and the future we're creating?
This year's BFI’s International Women's Day Forum is an invitation to challenge assumptions - about ourselves, about each other, and about the world around us. Throughout the day, we'll explore the narratives we've inherited, the expectations we've normalised, the patterns that keep us stuck, and the choices that ultimately shape who we become.
Through live audience polling, honest conversations, and thought-provoking discussions, we'll examine questions that rarely have simple answers:
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Are our beliefs truly our own?
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Why do men and women often misunderstand each other?
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Are we reacting to reality, or to the stories we've created about reality?
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Do our choices reflect the standards we claim to have?
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What becomes possible when we replace assumptions with understanding?
This isn't about proving who's right. It's about becoming more aware. Because awareness leads to
better choices. Better choices lead to better conversations, and better conversations have the power to change cultures, workplaces, families, and futures.
Come ready to question. Come ready to reflect. Come ready to challenge what you've always believed.
The most powerful stories are not the ones we inherit.
They're the ones we choose to rewrite.
Programme
8:15 AM
Arrival of guests and networking
9:00 AM
Welcoming Remarks
Dr. Harri Kiiski, Chief Executive Officer of Brunei Fertilizer Industries Sdn Bhd
9:15 AM
Session 1 – The Narrative We Inherit
The Mindset Matrix: How Culture, Family and Media Shape What We Believe
From family and faith to education, culture, community and social media, women in Brunei grow up shaped by messages about who they should be, what they should value, and what choices are available to them.
How have our beliefs about women’s roles, choices and aspirations in Brunei been shaped? Which narratives continue to strengthen us — and which ones do we need to rethink for the next generation?
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Dr. Harri Kiiski, Chief Executive Officer, Brunei Fertilizer Industries Sdn Bhd
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Colonel Norsuriati binti Haji Sharbini, First female of Colonel rank in the Royal Brunei Armed Forces (RBAF) and Interim CEO, Royal Brunei
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Hajah Nurul Haniah Jaafar, CEO, Progresif
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Sasha Fareez, Co-Founder of SeriHub Company & Partnership Officer, ASEAN Youth Organization Brunei
Moderated by Allen Lai, Managing Director, Confer Sdn Bhd
10:00 AM
Session 2 – The Narrative We Live Out Loud
Expectations, Roles and the Pressure to Be Everything
The stories we internalise often become the expectations we live out — shaping how women are expected to behave at home, at work, in relationships, in leadership and in society.
What expectations do women carry that are rarely spoken about, but deeply felt? How can we create healthier conversations around responsibility, ambition, caregiving, leadership and emotional wellbeing?
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Siti Zuraina binti Haji Awang Abdullah, President, Football Association of Brunei Darussalam (FABD)
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Nur Judy Abdullah, Founder of Project Women and Girls Development
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Nadia Heidi, founder and Counsellor, Counsellink
Moderated by Maurina Abdul Hamid, Senior Content Strategist, Baiduri Bank
Coffee Break
10:45 AM
11:15 AM
Session 3 – The Narrative That Limits Us
Triggered or Trained? How Our Thinking Shapes Our Struggles
When left unexamined, narratives can become limits — influencing confidence, self-doubt, comparison, fear, communication habits and the way we respond to challenges, conflict and uncertainty.
Are we reacting to reality, or to the stories we have created about reality?
How do we stop letting fear, self-doubt or past experiences write the next chapter for us?
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Hajah Farida binti Dato Seri Paduka Haji Talib, Permanent Secretary (Energy), Prime Minister’s Office
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Norhaslinda Ibrahim, Autism Parenting Coach, Behavioural Consultant, and Career Coach, Mum of 3 adult Autistics
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Ms Nurajimah Jefri, Principal Editor, Qasrun Nafis Publishing
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Hjh Nur Raihan binti DP Hj Mohd Rosli, Acting Deputy Chief Executive Officer of Brunei Fertilizer Industries Sdn Bhd
Moderated by Nurliyana Fatin Arifin, Deputy General Manager, Wadah Amal Sdn Bhd
11:55 AM
Feature Session - A Short Story
Naratif Hajah Jauyah
From TikTok to the stage, Hajah Jauyah shares her story of life in Brunei.
Networking Lunch
12:00 PM
1:45 PM
Session 4 - The Narrative We Must Break
Addressing Domestic Violence Against Women in Brunei
Domestic violence affects women across all segments of society, yet it often remains hidden behind silence, stigma, fear and uncertainty, even as awareness grows and legal protections improve.
How can Brunei build a safer and more supportive environment that enables women to come forward without shame, retaliation or further hardship? What must families, communities, institutions and workplaces do to ensure survivors are protected, supported and believed — and perpetrators are held accountable?
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DSP Dk Norazriani binti Pg Hj Anuar, Head of the Women and Child Abuse Investigation Unit, Criminal Investigations Department, Royal Brunei Police Force
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Ummi Amnah Haji Hirmond, Deputy Syar’ie Prosecutor, Syar’ie Prosecution Division, Ministry of Religious Affairs
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Mohammad Hisyam bin Idris, Stakeholder Relations Associate, Corporate Communications, Brunei Fertilizer Industries Sdn Bhd
Moderated by Khairunnisa Ash’ari, Social Entrepreneur and Policy Advocate
2:30 PM
Session 5 – The Narrative We Choose Next
Standards, Self-Worth and the Power to Act
Everyday choices reveal the standards we accept for ourselves — in our work, relationships, wellbeing and ambitions — and rewriting the narrative means having the confidence to choose what reflects our worth.
Where in our lives do our choices need to better reflect our self-worth? What gives women the courage to act on what they know they deserve?
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Dr Mohd Rozan bin Haji Mohd Yunos, Principal Consultant, Qasrun Nafis Consultancy
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Siti Rozaimeriyanty DSLJ Haji Abdul Rahman, Partner & Principal Architect of Eco Bumi Partners and former Secretary General of the ASEAN Inter-Parliamentary Assembly
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Nuramanina Zamri, Founder, Beauteleven
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Siti Kamaluddin, Bruneian Filmmaker; Director of Yasmine
Moderated by Debbie Too, General Manager, Corporate and GLC Sales, imagine Sdn Bhd
Coffee Break
3:15 PM
3:45 PM
Session 6 – The Narrative We Co-Author
The Collaboration Code: How Men & Women Think Differently - And Why That’s Our Superpower
The most powerful stories are the ones we write together, and lasting progress depends on men and women recognising different perspectives, strengthening mutual understanding and choosing collaboration over assumption, blame or competition.
How can men and women better understand each other’s perspectives, strengths and ways of communicating? How can families, workplaces and communities turn difference into a source of trust, partnership and progress?
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Todd McPherson, Counselling Psychologist and Director, Clarity Sdn. Bhd
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Dr Noor Affizan, Consultant Ophthalmologist, Ministry of Health, Senior Atlantic Fellow
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Anna Aziz, Chief Business Officer, Poni Group
Moderated by Allen Lai, Managing Director, Confer Sdn. Bhd
Rewrite Your Narrative – Postcard Writing: A Message to Future Me
Facilitated by June Goh, External Communications Associate, Corporate Communications, Brunei Fertilizer Industries Sdn Bhd
4:30 PM
Closing Remarks
Hjh Nur Raihan binti DP Hj Mohd Rosli, Acting Deputy Chief Executive Officer of Brunei Fertilizer Industries Sdn Bhd
4:45 PM
End of Forum
5:00 PM
2024 Highlight
2025 Highlight
For enquiries and more information, please contact our registration team at info@conferasiapac.com
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